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A marketing team chooses email to communicate a product launch to customers. Why is this method effective? - Commercial Applications

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Question

A marketing team chooses email to communicate a product launch to customers. Why is this method effective?

Options

  • It creates a two-way interaction.

  • It can target a large audience quickly and cost-effectively.

  • It guarantees immediate feedback.

  • It avoids any risk of miscommunication.

MCQ
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Solution

It can target a large audience quickly and cost-effectively.

Explanation:

Email marketing is effective because it allows businesses to reach thousands of customers simultaneously. It is faster and more economical compared to traditional methods like print or personal communication.

Thus, it is widely used for product launches to maximise reach at low cost.

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Chapter 10: Tools of Communication - EXERCISES [Page 122]

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C. B. Gupta Commercial Applications [English] Class 9 ICSE
Chapter 10 Tools of Communication
EXERCISES | Q I. 27. | Page 122
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