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प्रश्न
Neha runs a factory wherein she manufactures shoes. The business has been doing well and she intends to expand by diversifying into leather bags as well as western formal wear thereby making her company a complete provider of corporate wear. This will enable her to market her business unit as the one stop for working women. Which type of structure would you recommend for her expanded organisation and why?
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उत्तर
For Neha’s expanded organisation, Divisional Structure is recommended.
The usefulness of it is as follows:-
• She will avail the benefits of specialisation. As she introducing new items it will be better to make divisions for each product.
• She will be able to know her profit o loss margins and thereby plan accordingly.
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संबंधित प्रश्न
Name the type of organisational structure which promotes flexibility and initiative.
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'My Car Ltd.' started earning huge profit. Another competeting company asked its production manager 'Arvind' to investigate the reasons of earning huge profits by 'My Car Ltd.'
Arvind found that in both the companies there was systematic co-ordination among the various activities to achieve organisational goals. Every employee knew who was responsible and accountable to whom. The only difference was that in his organisation communication took place only through the scalar chain, where as 'My Car Ltd.' was allowing flow of communication in all the directions as per the requirement which lead to faster spread of information as well as quick feed-back.
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