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Write a short note on:
Internet and Cyber fraud
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Write a short note on False Accounting Fraud.
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Which sales promotion technique includes training in stores layout, product demonstration, advertising, etc.?
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Faking accidents, faking death, concealing information for health care are examples of ______ fraud.
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______ is an example of a Sales Promotion technique.
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Trade fair, seminar, workshop, fair exhibitions, etc., are most closely associated with ______.
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Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with ______.
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Which of the following is closely related with promotion?
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Distribution of free samples, prize contests, clearance sales, etc. are examples of ______.
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All premiums help to increase the sale. Which of the following are the examples of types of premium?
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Distinguish between Coupons and Premiums.
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State two methods or techniques of sales promotion.
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Mr. Lewis is the Marketing Manager of a leading fast-moving consumer goods company. He observes that a particular brand of shampoo manufactured by the company is not preferred in the market. As a result, the sale has declined over a period of time. It is found that dealers are unwilling to stock the shampoo.
- Suggest five techniques of sales promotion to induce dealers to stock the shampoo.
- How would you recruit and select new sales representative to persuade the dealers.
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State four types of premium offers as a technique of sales promotion.
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What is the full form of IDR?
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Mention two remedies that are available to an aggrieved consumer under the Consumer Protection Act.
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Explain the role of IDR as sources of finance for Indian industries.
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State the advantages of Indian Depository Receipts (IDRs).
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Explain the various steps involved in the preparation of a training programme for office staff.
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