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प्रश्न
One of the following is considered to be an extension of the marketing concept, which apart from customer satisfaction pays attention to ethical and ecological aspects of marketing. Identify the concept.
विकल्प
Selling concept
Product concept
Production concept
Societal Marketing concept
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उत्तर
Societal Marketing concept
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संबंधित प्रश्न
Answer the following question:
Why is the understanding of ‘Marketing Management Philosophies’ important?
Answer the following question.
JTM Ltd. launched 'Buddy line', an exercise book and comprehensive stationery brand name comprising of ball pens, gel pens, and geometry boxes after identifying the target market and understanding the needs and wants of the consumers of that market. All their products were of good quality and eco-friendly but expensive. They wanted to distinguish their products from that of their competitors. They spent a lot of effort, time, and money in creating the brand name, as they knew that without a brand name, they can only create awareness for the generic products and can never be sure of the sale of their products. The effort paid off and the demand for the products started growing. The customers liked the brand and became habitual to it. They did not mind paying a higher price. Over a period of time, it became a status symbol to buy the 'Buddy line' brand because of its quality. The consumers felt pride in using them.
Identify the marketing management philosophy followed by JTM Ltd.
Distinguish between 'Product' and 'Production' concepts of marketing philosophies on the following bases :
(i) Starting Point ;
(ii) Man Focus;
(iii) Means
(iv) Ends.
Point of view lays stress upon customers’ welfare.
Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?
Nisha, a school bag manufacturer decided to improve the product for profit maximization and thus added a water bottle holder to the existing design. Identify the marketing management philosophy adopted by Nisha.
Sujhav Limited is a company dealing in various types of fire extinguishers. Considering the fact that people generally don’t buy fire extinguishers, the company undertakes aggressive sales promotion efforts in order to create and maintain demand for the product. Identify the type of marketing philosophy being described in the given case.
Which one of the following is a marketing management philosophy?
Registering a trade mark gives to the users.
'Saarthi', the name has been associated with the manufacturing and sale of Fashion products since 1960, when Kapil Saarthi opened his first retail fashion clothing outlet in Ahmedabad. Sarthi Cosmetics was incorporated in India in 1940, and became a member of the S & M family of companies in 1959. Sarthi Perfumes began operations in Gujarat in an existing administrative S&M facility in 1985. An important difference between S&M and most other companies is that instead of operating as one large corporation it operates as 180 smaller companies each focused on a specific product and area, implying selective dispersal of authority, recognising the decision makers need four autonomy, as decision making authority is pushed down the chain of command. It enables the company to maintain short lines of communication with customers and employees, and accelerate the development of talent.
The application of the philosophy discussed above can foster a sense of competition amongst the departments, which in turn will help the firm in the following manner.
Under what conditions is selling easy in the production concept?
What is the focus of the production concept?
What does the product concept say should be improved?
Which activities does the selling concept depend on to increase sales volume?
Why is satisfying customers alone not enough in the societal marketing concept?
What concerns does the societal marketing concept add?
What is the main focus of the product philosophy?
