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प्रश्न
One of the following is considered to be an extension of the marketing concept, which apart from customer satisfaction pays attention to ethical and ecological aspects of marketing. Identify the concept.
पर्याय
Selling concept
Product concept
Production concept
Societal Marketing concept
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उत्तर
Societal Marketing concept
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संबंधित प्रश्न
Distinguish between 'Product' and 'Production' concepts of marketing philosophies on the following bases :
(i) Starting Point ;
(ii) Man Focus;
(iii) Means
(iv) Ends.
Mansi, a shoe manufacturer for school students, decided to maximize profits by producing and distributing shoes on a large scale and thus reducing the average cost of production. Identify the marketing management philosophy adopted by Mansi.
Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.
In order to promote the habit of health and hygiene among weaker sections of society, Abhyas Limited has launched low-cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company
Which one of the following is a marketing management philosophy?
Registering a trade mark gives to the users.
The marketing management philosophy which is based on the premise that any activity which satisfies human needs but does not pay attention to the ethical and ecological aspects of marketing cannot be justified is known as ______.
'Saarthi', the name has been associated with the manufacturing and sale of Fashion products since 1960, when Kapil Saarthi opened his first retail fashion clothing outlet in Ahmedabad. Sarthi Cosmetics was incorporated in India in 1940, and became a member of the S & M family of companies in 1959. Sarthi Perfumes began operations in Gujarat in an existing administrative S&M facility in 1985. An important difference between S&M and most other companies is that instead of operating as one large corporation it operates as 180 smaller companies each focused on a specific product and area, implying selective dispersal of authority, recognising the decision makers need four autonomy, as decision making authority is pushed down the chain of command. It enables the company to maintain short lines of communication with customers and employees, and accelerate the development of talent.
Identify the philosophy that is being followed by S&M through which it is dividing the decision making responsibilities among hierarchical levels.
'Saarthi', the name has been associated with the manufacturing and sale of Fashion products since 1960, when Kapil Saarthi opened his first retail fashion clothing outlet in Ahmedabad. Sarthi Cosmetics was incorporated in India in 1940, and became a member of the S & M family of companies in 1959. Sarthi Perfumes began operations in Gujarat in an existing administrative S&M facility in 1985. An important difference between S&M and most other companies is that instead of operating as one large corporation it operates as 180 smaller companies each focused on a specific product and area, implying selective dispersal of authority, recognising the decision makers need four autonomy, as decision making authority is pushed down the chain of command. It enables the company to maintain short lines of communication with customers and employees, and accelerate the development of talent.
The philosophy being followed by S&M is not followed by most other companies. This tells us that the philosophy is ______.
What are the different ideas companies follow about how to do business and sell products called?
Which list contains the five main marketing management philosophies?
What does the product concept say should be improved?
What does the selling concept say companies should use to push sales?
Which activities does the selling concept depend on to increase sales volume?
What concerns does the societal marketing concept add?
What is the aim of the societal marketing concept?
What is the starting point of the societal marketing philosophy?
What are the means used in the selling philosophy?
