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प्रश्न
Distinguish between 'Product' and 'Production' concepts of marketing philosophies on the following bases :
(i) Starting Point ;
(ii) Man Focus;
(iii) Means
(iv) Ends.
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उत्तर
| Basis | Production | Product |
| Starting Point | Factory area is the starting point | Factory area is the starting point |
| Main Focus | Focusses on the quantity of product | Focusses of quality, features, and performance of the product |
| Means | Ensures availability and affordability of the product by improving production and distribution capacity | Improving the quality of the product and introduction of new features in the product |
| Ends | Earning profit through an increase in the level of production | Earning profit through the improvement in product quality |
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संबंधित प्रश्न
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'Saarthi', the name has been associated with the manufacturing and sale of Fashion products since 1960, when Kapil Saarthi opened his first retail fashion clothing outlet in Ahmedabad. Sarthi Cosmetics was incorporated in India in 1940, and became a member of the S & M family of companies in 1959. Sarthi Perfumes began operations in Gujarat in an existing administrative S&M facility in 1985. An important difference between S&M and most other companies is that instead of operating as one large corporation it operates as 180 smaller companies each focused on a specific product and area, implying selective dispersal of authority, recognising the decision makers need four autonomy, as decision making authority is pushed down the chain of command. It enables the company to maintain short lines of communication with customers and employees, and accelerate the development of talent.
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