Question

Distinguish between 'Product' and 'Production' concepts of marketing philosophies on the following bases :
(i) Starting Point ;
(ii) Man Focus;
(iii) Means
(iv) Ends.

Answer 1

Basis	Production	Product
Starting Point	Factory area is the starting point	Factory area is the starting point
Main Focus	Focusses on the quantity of product	Focusses of quality, features, and performance of the product
Means	Ensures availability and affordability of the product by improving production and distribution capacity	Improving the quality of the product and introduction of new features in the product
Ends	Earning profit through an increase in the level of production	Earning profit through the improvement in product quality