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प्रश्न
Distinguish between 'Product' and 'Production' concepts of marketing philosophies on the following bases :
(i) Starting Point ;
(ii) Man Focus;
(iii) Means
(iv) Ends.
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उत्तर
| Basis | Production | Product |
| Starting Point | Factory area is the starting point | Factory area is the starting point |
| Main Focus | Focusses on the quantity of product | Focusses of quality, features, and performance of the product |
| Means | Ensures availability and affordability of the product by improving production and distribution capacity | Improving the quality of the product and introduction of new features in the product |
| Ends | Earning profit through an increase in the level of production | Earning profit through the improvement in product quality |
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संबंधित प्रश्न
Answer the following question:
Why is the understanding of ‘Marketing Management Philosophies’ important?
Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?
Mansi, a shoe manufacturer for school students, decided to maximize profits by producing and distributing shoes on a large scale and thus reducing the average cost of production. Identify the marketing management philosophy adopted by Mansi.
Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.
Which one of the following is a marketing management philosophy?
'Saarthi', the name has been associated with the manufacturing and sale of Fashion products since 1960, when Kapil Saarthi opened his first retail fashion clothing outlet in Ahmedabad. Sarthi Cosmetics was incorporated in India in 1940, and became a member of the S & M family of companies in 1959. Sarthi Perfumes began operations in Gujarat in an existing administrative S&M facility in 1985. An important difference between S&M and most other companies is that instead of operating as one large corporation it operates as 180 smaller companies each focused on a specific product and area, implying selective dispersal of authority, recognising the decision makers need four autonomy, as decision making authority is pushed down the chain of command. It enables the company to maintain short lines of communication with customers and employees, and accelerate the development of talent.
Why is there, need to apply the philosophy being followed by S & M, with caution?
'Saarthi', the name has been associated with the manufacturing and sale of Fashion products since 1960, when Kapil Saarthi opened his first retail fashion clothing outlet in Ahmedabad. Sarthi Cosmetics was incorporated in India in 1940, and became a member of the S & M family of companies in 1959. Sarthi Perfumes began operations in Gujarat in an existing administrative S&M facility in 1985. An important difference between S&M and most other companies is that instead of operating as one large corporation it operates as 180 smaller companies each focused on a specific product and area, implying selective dispersal of authority, recognising the decision makers need four autonomy, as decision making authority is pushed down the chain of command. It enables the company to maintain short lines of communication with customers and employees, and accelerate the development of talent.
The application of the philosophy discussed above can foster a sense of competition amongst the departments, which in turn will help the firm in the following manner.
'Saarthi', the name has been associated with the manufacturing and sale of Fashion products since 1960, when Kapil Saarthi opened his first retail fashion clothing outlet in Ahmedabad. Sarthi Cosmetics was incorporated in India in 1940, and became a member of the S & M family of companies in 1959. Sarthi Perfumes began operations in Gujarat in an existing administrative S&M facility in 1985. An important difference between S&M and most other companies is that instead of operating as one large corporation it operates as 180 smaller companies each focused on a specific product and area, implying selective dispersal of authority, recognising the decision makers need four autonomy, as decision making authority is pushed down the chain of command. It enables the company to maintain short lines of communication with customers and employees, and accelerate the development of talent.
The philosophy being followed by S&M is not followed by most other companies. This tells us that the philosophy is ______.
One of the following is considered to be an extension of the marketing concept, which apart from customer satisfaction pays attention to ethical and ecological aspects of marketing. Identify the concept.
What are the different ideas companies follow about how to do business and sell products called?
What does the product concept say should be improved?
What does the selling concept say companies should use to push sales?
Why is satisfying customers alone not enough in the societal marketing concept?
Which philosophies have Factory as their starting point?
What is the main focus of the product philosophy?
What are the means used in the selling philosophy?
What is the end result sought by the societal marketing philosophy?
