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प्रश्न
Imagine you are a marketing executive for a company in a specific industry (toothpaste, soup, hair care products, automobiles, etc) and are developing a product with a brand name that refers to a character from the story.
For example: You want to sell bandages that have little pictures of Don Quixote on them. Your company’s name is Kure-All and you decide to call them “Kure-All Quixote Bandages”.
The slogan might be: “Had a tough day with windmills? When you take a fall, use Kure-All.”
You can use exciting words, a catchy new slogan and a jingle among other things to promote sales of your item.
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उत्तर
Marketing Products
- “Are you tired chasing the rabbit for a long time?” Feel energetic, after a chase. Have “Alice Soup” for refreshment”.
- “Cool your body with Cheshire hair oil and feel fresh”.
- Want to reach your destination quickly? Go for “Lae March Hare Cars”.
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संबंधित प्रश्न
What are the criteria that Ruskin feels that readers should fulfil to make themselves fit for the company of the Dead?
Read the Preamble of the Constitution of India given in your textbook. Pick out a word that refers to the following.
Brotherhood
Where do we find all types of wild animals in urban areas?
What would happen if children didn’t go to school? Discuss the question in groups of 5-8 and prepare a short composition on it.
Form pairs. Present in the class, the conversation between Thiruvalluvar and the young man.
Read aloud a paragraph of your choice from the passage.
Look at the number pattern. Fill the blank in the middle of the series or end of the series.
ELFA, GLHA, ILJA, ______, MLNA
Give a picturesque view through which the train travels.
Match the rhyming words.
| filth | farmer |
| cook | harm |
| charm | wealth |
| armour | look |
Now, read the following biographical extract on Sujatha Rangarajan, a Sciencefiction writer, and answer the questions that follow.
- Sujatha is the allonym of the Tamil author S. Rangarajan and it is this name that is recognised at once by the Tamil SciFi reading community. You might have seen the Tamil movie ‘Endiran’ where the robot Chitti exhibits extraordinary talents in an incredible manner. The robot could excel a human being in any act, beyond one’s imagination. Jeeno, a robotic dog which appeared in Sujatha’s science fiction novel “En Iniya Iyandhira” (My Dear Robot) formed the basis of Chitti’s character. Like Chitti, Jeeno was an allrounder who could cook, clean and fight. High-tech computer technology terms are used in the story. Jeeno, a pet robot, plays an important role throughout the story. As the story proceeds, it behaves and starts to think on its own like a human and instructs Nila, a human being, on how to proceed further in her crises.
- In the preface of ‘En Iniya Iyandhira’, the writer states the reason for his attraction to the genre: “Science gives us the wonderful freedom to analyse thousands and thousands of alternative possibilities. While using it, and while playing with its new games, a writer needs to be cautious only about one thing. The story should draw some parallels or association from the emotions and desires of the present humankind. Only then it becomes interesting. Jeeno, the robot dog, was intelligent. But the character became popular only because of the robot’s frequently displayed human tendencies.” It is no wonder that all his works echo these words and will remain etched in the minds of the readers who enjoy reading his novels to have a wonderful lifetime experience.
- It was Sujatha, who set the trend for sci-fi stories. He had tracked the origin from Mary Shelly’s Frankenstein to his short stories. He has written 50 sci-fi short stories and these were published in various Tamil magazines. His stories have inspired many readers to extend their reading to English sci-fi writers like Isaac Asimov. The themes were bold, even if there was a dependence on a very well-established characterization of English fiction. Sujatha opened up a new world to us with his writings on holograms, computers and works like ‘En Iniya Iyanthira’ inspire many to study computer science.
- He has been one of the greatest writers for more than four decades. He combined reasoning and science in his writings. Being a multifaceted hi-fi and sci-fi humanistic author, he expressed his views distinctively. He was the one who took Tamil novels to the next level. As an MIT alumnus and an engineer at BHEL, he was very good at technology. He could narrate sci-fi stories impressively. His readers always enjoyed reading all his detective and sci-fi novels which featured the most famous duo ‘Ganesh’ and ‘Vasanth’.
- Sujatha has played a crucial role as a playwright for various Tamil movies which have fascinated movie lovers. Hence, it is fathomable that the writer’s perspective of future India enthuses every reader and paves a new way to reading sci-fi stories in English.
A. Answer the following questions in a sentence or two.
- How was Jeeno different from other robots?
- What precaution should one take while writing Science fiction stories?
- What inspired Sujatha’s themes?
- Why were Sujatha’s sci-fi stories impressive?
B. Find words from the passage which mean the same as the following.
- difficult to believe (para 1)
- a style or category of art, music or literature (para 2)
- having many sides (para 4)
- capable of being understood (para 5)
