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Question
Imagine you are a marketing executive for a company in a specific industry (toothpaste, soup, hair care products, automobiles, etc) and are developing a product with a brand name that refers to a character from the story.
For example: You want to sell bandages that have little pictures of Don Quixote on them. Your company’s name is Kure-All and you decide to call them “Kure-All Quixote Bandages”.
The slogan might be: “Had a tough day with windmills? When you take a fall, use Kure-All.”
You can use exciting words, a catchy new slogan and a jingle among other things to promote sales of your item.
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Solution
Marketing Products
- “Are you tired chasing the rabbit for a long time?” Feel energetic, after a chase. Have “Alice Soup” for refreshment”.
- “Cool your body with Cheshire hair oil and feel fresh”.
- Want to reach your destination quickly? Go for “Lae March Hare Cars”.
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RELATED QUESTIONS
Read the extract and do the activities that follow:
The duke senior and his follower were sitting down to a meal one day when Orlando rushed out from among the trees, his sword in his hand. ‘Stop, and cat no more!’ he cried. The Duke and his friends asked him what he wanted.
‘Food,’ said Orlando. ‘I am almost dying of hunger’. They asked him to sit down and eat, but he would not do so. He told them that his old servant was in the woods, dying of hunger. ‘I will not eat a bite until he has been fed,’ Orlando said.
So the good Duke and his followers helped him to bring Adam to their hiding-place, and Orlando and the old man were fed and taken care of. When the Duke learned that Orlando was a son of his old friend sir Rowland de Boys, he welcomed him gladly to his forest court.
Orlando lived happily with the Duke and his friends, but he had not forgotten the lovely Rosalind. She was always in his thoughts andevery day he wrote poetry about her pinning it on the trees in the forest. ‘These trees shall be my books,’ he said, ‘so that everyone who looks in the forest will be able to read how sweet and good Rosalind is’.
Rosalind and Celia found some of these poems pinned on the trees. At first they were puzzled, wondering who could have written them; but one day Celia came in from a walk with the news that she had seen Orlando sleeping under a tree, and she and Rosalind guessed that he must be the poet. Rosalind was happy to think that Orlando had not forggoten her, because she loved him as much as he loved her.
A1. Complete - (2)
Complete the following sentences:
(i) Rosalind was happy to think _______
(ii) The Duke and his followers helped Orlando to bring _________
(iii) Orlando pinned the poems written about Rosalind on ______
(iv) When the Duke cam to know that Orlando was a son of his old friend, he _________
A2. Write a gist: (2)
Write a gist of the above given extract in about 50 words.
Say WHY. . . . . .
Hardy invited Littlewood for a discussion.
Read: ‘The Listeners’ and ‘Someone’ - poems by Walter de la Mare.
List the phrases which have the expression 'many a ______'.
Why was the narrator sorry to have paid attention to the footsteps?
What were Chulongs plans for the bird?
Why do we need trees? List four reasons that Grandfather gives.
Jaswantgarh is named after the Indian soldier ______.
Write the rhyming word.
Bird - ______.
Pick and write the adverbs to complete the sentence.
A jackal cheated the crow ______.
