Definitions [2]
Define sales.
According to the American Marketing Association, "selling is the personal or impersonal process of assisting and/or persuading a prospective customer to buy a commodity or service and to act favourably upon an idea that has commercial significance to the seller."
Define salesmanship.
According to the American Marketing Association, salesmanship may be defined as "the process of assisting and persuading a prospective buyer to buy a product in a face-to-face situation."
Important Questions [3]
Concepts [9]
- Sales and the Selling Process
- Meaning of Sales
- Comparison Between Marketing and Selling
- Concept of Personal Selling
- Importance of Personal Selling
- Distinction Between Advertising and Personal Selling
- Steps in Personal Selling Process
- Qualities of a Good Salesman
- Distinction Between Sales and Selling Process
