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Revision: Microeconomic Theory >> Cost and Revenue Analysis Economics ISC (Commerce) Class 12 CISCE

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Definitions [9]

Definition: Total Cost

"Total cost of production is the sum of all expenditure incurred in producing a given volume of output." — Dooley

Definition: Variable Cost

"Variable cost is that part of total cost which varies directly with output." — McConnell

Definition: Fixed Cost

"Fixed costs are costs which do not change with change in the quantity of output." — Anatol Murad

Definition: Long Run Marginal Cost

"Long-run marginal cost curve is that which shows the extra cost incurred in producing one more unit of output when all inputs can be changed." - Robert Awh

Definition: Long Run
  • "In the long-run, all the factors of production are assumed to be variable." - Koutsoyiannis
  • "It will be helpful to think of the long run situation into any one in which the firm can move." - Leftwich
Definition: Long Run Total Cost

"The long run total cost of production is the least possible cost of producing any given level of output when all inputs are variable." - Libhafasky

Defnition: Long Run Average Cost

"The long run average cost curve shows the lowest average cost of producing output when all inputs can be varied freely." - Robert Awh

Definition: Long Run Costs

Long-run costs: Costs when a firm can change all inputs, including scale/plant size.

Definition: Short Run Costs

Short-run costs: Costs when a firm can change only some inputs (like labor), but not its scale/plant size.

Formulae [2]

Formula: Total Cost

  TC = FC + VC
(TC = Total Cost, FC = Fixed Cost, VC = Variable Cost)

Marginal Cost Formula

\[MC_n=TC_n-TC_{n-1}\]

Where:

  • MCn: Marginal cost of nth unit
  • TCn: Total cost at n units
  • TCn−1: Total cost at (n-1) units

Or, more generally:

\[MC=\frac{\Delta TC}{\Delta Q}\]

  • ΔTC: Change in total cost
  • ΔQ: Change in quantity of output (usually 1 unit)

Key Points

Key Points: Cost of Production
  • Cost of production is key for production and pricing decisions.
  • Real cost includes broader sacrifices, while expenses are monetary payments.
  • Cost increases with output, and firms use this to optimise production levels.
Key Points: Theories of Costs: Traditional Theory of Costs/Short Run Cost Curves
  • There are two main cost theories: traditional and modern.
  • The three main types of cost in production are total cost, average cost, and marginal cost.
  • Marginal cost helps businesses decide if it is worth making more items.
Key Points: Cost Concepts > Total Costs
  • Fixed costs remain constant at any output level.
  • Variable costs change as output changes.
  • Total cost equals the sum of fixed and variable costs.
  • Average fixed cost (AFC) drops as output increases because FC is spread over more units.
Key Points: Cost Concepts > Average Cost
  • AC = TC/Q, or AC = AFC + AVC.
  • AFC always falls with more output; ATC and AVC form U-shaped curves.
  • Lowest ATC means most efficient production point.
  • The gap between ATC and AVC shrinks as AFC gets smaller.
Key Points: Cost Concepts > Marginal Cost
  • Marginal cost = extra cost for one extra unit.
  • MC uses only variable costs (not fixed cost).
  • MC curve is U-shaped in the short run.
  • MC is key for decision making: output is optimal when Marginal Cost = Marginal Revenue.
  • Sum of all MCs = Total Variable Cost (TVC).
Key Points: Costs in Long Run Period
  • In the long run, firms can change all production factors for least cost.
  • LAC curve helps in selecting the best way to produce for each output.
  • LMC tells us how much extra cost is needed to raise output by one unit.
  • Understanding cost curves helps firms plan profitably for both present and future production.​
Key Points: Difference Between Short - Run & Long Run Costs
  • Short-run: Both fixed and variable costs; a given plant size.
  • Long-run: Only variable costs; plant size can be changed for the cheapest production.
  • Both average cost curves are U-shaped but due to different economic reasons.
Key Points: Behaviour of Cost in the Short- Run
  • Short-run cost function splits costs into fixed & variable.
  • Fixed costs do not change with output. Variable costs do.
  • Graphs and tables make these concepts easier to remember.
Key Points: Relationship Between Average and Marginal Cost
  • AC is cost per unit; MC is cost of one extra unit of output.​
  • Both AC and MC curves are generally U-shaped in the short run.​
  • When MC lies below AC, AC falls; when MC lies above AC, AC rises.​
  • MC cuts AC at the minimum point of the AC curve, from below.​
  • The same relationship holds between MC and AVC.
Key Points: Long-Run Cost Curves
  • Long run = all inputs variable, no fixed cost, firm can change plant size and method of production.
  • LTC shows minimum total cost for each output in the long run.
  • It starts from origin, slopes upwards, and is inverse S-shaped.
  • It is formed as the envelope of STC curves.
  • LAC gives the lowest possible average cost for each output in the long run.
  • It is U-shaped and flatter than SAC.
  • It is the envelope curve of SACs and is used for long-run planning.
  • LMC measures the change in long-run total cost for one more unit.
  • Both LAC and LMC are U-shaped.
  • LMC cuts LAC at LAC’s minimum point.
  • U-shape of LAC is explained by economies (left side) and diseconomies (right side) of scale.
  • The minimum point of LAC is called the optimum point or optimum scale of production.
Key Points: Types of Revenue
  • TR is the total income from all units sold.
  • AR is revenue per unit and is equal to price, so the AR curve is the demand curve of the firm.
  • MR is extra revenue from selling one more unit.
  • When AR falls, MR also falls and is less than AR at each output level.
  • TR increases as long as MR is positive, is maximum when MR = 0, and falls when MR is negative.
  • MR can be positive, zero or negative, but AR (price) is normally always positive.
Key Points: Relation Between Total Revenue, Average Revenue, and Marginal Revenue
  • AR and MR are always calculated from TR.
  • If AR is flat, MR is also flat and equal—perfect competition.
  • If AR falls, MR falls at a faster rate—imperfect competition or monopoly.
  • If AR rises, MR is above AR, and both increase.
  • Diagrams clearly show differences in market competition.
Key Points: Relationship Between Total, Average and Marginal Revenues under Perfect Competition
  • AR and MR stay constant at the level of market price for every output.
  • TR increases in direct proportion to output (straight line upward).
  • In perfect competition, firms are price takers, not price makers.
  • Both curves (AR and MR) are flat and coincide.
  • At zero output, TR is zero.
Key Points: Relationship Between Total, Average and Marginal Revenue Under Imperfect Competition
  • TR peaks then may fall at higher output.
  • AR is the price per unit; it always drops.
  • MR is below AR; it can become zero or negative.
  • MR drops at double the rate of AR if the AR curve is a straight line.
  • Tables and curves show how income changes in imperfect competition.
Key Points: Relationship Between (Mutual Determination) AR, MR, and Elasticity of Demand
  • The firm’s AR curve is its demand curve; elasticity of demand is measured on this curve.
  • If (elastic demand): MR is positive, and TR rises with more output.​
  • If  (unit elastic): MR is zero and TR is maximum.​
  • If (inelastic): MR is negative and TR falls when output increases.
Key Points: Comparative Study of Revenue Curves under Different Markets
  • Under perfect competition, AR = MR = Price; both are horizontal, and TR rises at a constant rate.
  • Under monopoly with constant TR, AR is a rectangular hyperbola and MR = 0 along the X‑axis.
  • Under imperfect competition, AR slopes downward, MR lies below AR, and TR rises at a diminishing rate, becomes maximum when MR = 0, then falls.
  • Under oligopoly with kinked demand, AR has a kink and MR is discontinuous; prices become sticky around the kink.
Key Points: Significance of Revenue Curve
  • Revenue curves (TR, AR, MR) help determine the equilibrium output and the profit or loss of a firm.
  • A profit‑maximising firm is in equilibrium where MR = MC.
  • If AR > AC → supernormal profit; AR = AC → normal profit; AR < AC → loss.
  • Full capacity is reached when AR is tangent to AC at the minimum point of AC (typical long‑run perfect competition).
  • In factor markets, AR and MR appear as ARP and MRP and help decide how many units of a factor to employ and what factor payment is appropriate.
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