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Which statement is not related to product? (a) It is not only the physical product but also the benefits offered by it. (b) It also includes what is offered to the customers by way of after sales - Commerce

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Question

Which statement is not related to product?

Options

  • It is not only the physical product but also the benefits offered by it.

  • It also includes what is offered to the customers by way of after sales services.

  • It includes only the tangible products.

  • It includes handling complaints and availability of spare parts.

MCQ
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Solution

It includes only the tangible products.

Explanation:

The product includes both tangible and intangible aspects, like after-sales services and warranties. Only statement it includes only the tangible products; it ignores these intangible parts, making it unrelated to the full product concept.

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Chapter 14: Marketing Mix - MULTIPLE CHOICE QUESTIONS [Page 453]

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C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
MULTIPLE CHOICE QUESTIONS | Q 14. | Page 453
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