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It is the promotional tool of marketing which is the act of persuading another to respond favourably to a product, service or idea. - Commerce

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Question

It is the promotional tool of marketing which is the act of persuading another to respond favourably to a product, service or idea.

Options

  • Personal selling

  • Advertising

  • Sales Promotion

  • Publicity

MCQ
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Solution

Personal selling

Explanation:

Personal selling is a promotional tool involving direct, personal communication to persuade a customer to respond positively to a product, service, or idea. It focuses on interpersonal interaction to influence buying decisions.

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Chapter 14: Marketing Mix - MULTIPLE CHOICE QUESTIONS [Page 453]

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C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
MULTIPLE CHOICE QUESTIONS | Q 13. | Page 453
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