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Question
Which of the following statement(s) is/are correct?
Statement 1: Personal selling is a mass selling method that involves one-to-many communication.
Statement 2: Personal selling allows for immediate feedback and customization of the sales message.
Options
Only Statement 1 is correct.
Only Statement 2 is correct.
Both Statements 1 and 2 are correct.
Both Statements 1 and 2 are incorrect.
MCQ
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Solution
Only Statement 2 is correct.
Explanation:
It happens directly between a salesman and a buyer, allowing the salesperson to obtain fast feedback, handle objections, and adjust the pitch on the spot to meet the unique customer’s demands.
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