Question

Which of the following statement(s) is/are correct?

Statement 1: Institutional advertising focuses on promoting a product’s features and benefits to consumers.

Statement 2: Product advertising aims to build a favourable image of the company rather than promoting specific products.

Options

• Only Statement 1 is correct.

• Only Statement 2 is correct.

• Both statements are correct.

• Both statements are incorrect.

Answer 1

Both statements are incorrect.

Explanation:

Both statements are incorrect because the definitions have been completely reversed. Product advertising focuses on marketing a given product’s distinctive characteristics, quality, and direct consumer benefits in order to increase market demand. Institutional advertising, on the other hand, does not promote specific products; rather, its major purpose is to foster corporate goodwill, showcase organisational ideals, and generate a very favourable public image for the entire company.