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प्रश्न
Which of the following statement(s) is/are correct?
Statement 1: Institutional advertising focuses on promoting a product’s features and benefits to consumers.
Statement 2: Product advertising aims to build a favourable image of the company rather than promoting specific products.
विकल्प
Only Statement 1 is correct.
Only Statement 2 is correct.
Both statements are correct.
Both statements are incorrect.
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उत्तर
Both statements are incorrect.
Explanation:
Both statements are incorrect because the definitions have been completely reversed. Product advertising focuses on marketing a given product’s distinctive characteristics, quality, and direct consumer benefits in order to increase market demand. Institutional advertising, on the other hand, does not promote specific products; rather, its major purpose is to foster corporate goodwill, showcase organisational ideals, and generate a very favourable public image for the entire company.
