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What is the purpose of packaging a product? - Commerce

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Question

What is the purpose of packaging a product?

Long Answer
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Solution

Packaging refers to the process of creating and producing a container or wrapper for a product. It involves enclosing, encasing, or sealing the product in a protective package. The main purpose of packaging is to prevent damage from spoilage, breakage, or leakage during storage and transportation. Moreover, packaging allows manufacturers to share important product details, like quality, features, and uses, directly with customers. In stores where products sell themselves, such as super bazaars and supermarkets, a package acts like a silent salesperson by attracting attention and conveying product information.

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Chapter 14: Marketing Mix - QUESTION BANK [Page 446]

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C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
QUESTION BANK | Q Q. 13. | Page 446
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