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Question
What is normative social influence?
Short Answer
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Solution
Normative social influence is the influence that leads people to conform in order to be liked, accepted, or approved by others. It happens when someone changes their behavior, not because they believe it is right, but because they want to fit in with a group and avoid rejection or embarrassment.
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Chapter 6: Social Thought and Social Behaviour - Questions [Page 6.32]
