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Question
What can be targeted groups towards who brochures can be directed?
Short Answer
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Solution
A brochure can be directed to:
- Potential members or volunteers
- Potential clients
- Potential funders
- Potential community partners and supporters
- The press
- The general public
Distribution of brochures is typically more selective because of the costs involved in printing them compared to flyers. Also, their target group is more specific.
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