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What are the elements of an impressive commercial letter (any four)? - Business Studies

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Question

What are the elements of an impressive commercial letter (any four)?

Very Long Answer
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Solution

The following elements are essential for an impressive commercial letter:

  1. Your ambassador is a letter that you write, and a good ambassador is a strong business advocate.
  2. Empathy from the reader is essential; the writer takes into account the reader’s thoughts and feelings in order to ensure the recipient is satisfied.
  3. Even a man with normal perception must be able to understand the letter’s language.
  4. Dr. Robert believes that “a good businessman is known by his letter behaviour; a gentleman's way is known by his culture.”
  5. Conciseness shouldn't take priority over clarity, purity, and completeness.
  6. Cleanliness, regularity in paragraph order, and aesthetic concerns are all essential components of a well-written letter.
  7. Every promise or commitment stated in the letter must not be open to legal challenges.
  8. A business letter must be perfect in terms of its exterior characteristics.
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Chapter 15: Business Correspondence - QUESTION BANK [Page 237]

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Goyal Brothers Prakashan Business Studies [English] Class 12 ISC
Chapter 15 Business Correspondence
QUESTION BANK | Q 10. | Page 237
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