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Question
Watch the advertisements on TV. Choose any one of them for group discussion and analysis. Write your report in the advertisement.
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Solution
Report:
The 'Bournvita Little Champs' ad. stresses on the fact that 90% of the brain's development happens before the age of five years. In the ad, film actress Kajol plays the mother of a young child. Speaking to the camera, Kajol gives the message that 90 percent of the brain's development happens before the age of five years. This statement is followed by some 'fun' conversation with her child, after which the nutritional benefit claims of the drink are made.
The focus of this new campaign is a mother's concern to get the right balance of nutrition for her child, as well as physical and mental stimulation to develop their young minds. The ad aims to educate mothers about the opportunity available to them before their kids turn five. Kajol communicates this relevant message in an attractive and engaging manner. which can be understood by young mothers.
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"We'll keep her a day or two longer; she is so weak and helpless." Who said these words? To whom?
