Question

The sales team at Nikhar Beauty observed a decline in the customer’s interest. The marketing manager decided to adopt a creative approach to address the issue. He designed a unique social media campaign and created ‘vlogs’ (video clips) wherein customers shared their views and experiences.

Which aspect of the nature of management is evident in the approach adopted by the marketing manager?

Options

• Management as a Science

• Management as a Profession

• Management as an Art

• Management as a Discipline

Answer 1

Management as an Art

Explanation:

The manager used creativity, personal judgement and a tailored approach (unique social-media vlogs) to solve the problem, characteristics of management as an art, which emphasizes skill, intuition and flexibility in applying methods. This use of flexible, creative communication tools to revive customer interest is described in the marketing material.