Question

Libas is an omnichannel brand that manufactures, designs, and sells women’s apparel through its own website, exclusive brand outlets, and online marketplaces such as Myntra and Amazon. It operates under names like Libas, Gerua etc. Identify the different channels of distribution used by Libas.

Options

• Only (P) and (Q)

• Only (Q) and (R)

• Only (R) and (S)

• Only (Q) and (S)

Answer 1

Only (Q) and (R)

Explanation:

Libas makes its products accessible to consumers through a variety of distribution methods. 

According to the description:

1. Zero level (P): In this scenario, the business distributes directly to the customer, bypassing any middlemen. Libas is a zero-level distribution channel since it runs on its own website.
2. One level (Q): Direct distribution via a retailer, such exclusive brand stores, is what this entails. Such store locations are also used by Libas.
3. Two level (R): A retailer and a wholesaler are involved in the second level (R). Online marketplaces like Amazon and Myntra, which act as middlemen between Libas and customers, are how Libas sells. 
4. Three level (S): This is not explained in the Libas instance, although it involves more than two intermediates.