English

“Publicity is an oral presentation of the message in the form of conversation with one or more prospective customers for the purpose of making sales." - Commerce

Advertisements
Advertisements

Question

“Publicity is an oral presentation of the message in the form of conversation with one or more prospective customers for the purpose of making sales.”

Options

  • True

  • False

  • Partially true as it is an oral presentation of the message in the form of conversation with one or more prospective customers.

  • Partially true as it is used by the organisation voluntarily for the purpose of making sales.

MCQ
Advertisements

Solution

False

Explanation:

Publicity involves unpaid, non-personal promotion, like media coverage, not direct oral conversations for selling. Therefore, the statement is false because it describes personal selling, not publicity.

shaalaa.com
  Is there an error in this question or solution?
Chapter 14: Marketing Mix - MULTIPLE CHOICE QUESTIONS [Page 452]

APPEARS IN

C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
MULTIPLE CHOICE QUESTIONS | Q 2. | Page 452
Share
Notifications

Englishहिंदीमराठी


      Forgot password?
Use app×