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______ is the use of communication with the twin objective of informing potential customers about a product and persuading them to buy it. - Commerce

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Question

______ is the use of communication with the twin objective of informing potential customers about a product and persuading them to buy it.

Options

  • Price

  • Promotion

  • Place

  • Product

MCQ
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Solution

Promotion is the use of communication with the twin objective of informing potential customers about a product and persuading them to buy it.

Explanation:

Promotion involves communicating with potential customers to inform and persuade them to buy the product. Therefore, the statement describes promotion, not price, place, or product.

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Chapter 14: Marketing Mix - MULTIPLE CHOICE QUESTIONS [Page 452]

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C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
MULTIPLE CHOICE QUESTIONS | Q 3. | Page 452
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