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Name the element of promotion mix which involves a direct personal contact between the buyer and the seller.

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Question

Name the element of promotion mix which involves a direct personal contact between the buyer and the seller.

Very Short Answer
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Solution

Personal selling

Explanation:

Personal selling is a communication method in which a sales representative directly engages with a customer to complete a sale, whether through face-to-face meetings, telephone calls, video conferencing, or other direct communication channels.

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Chapter 14: Marketing Mix - EXERCISES [Page 442]

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C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
EXERCISES | Q IV. 17. | Page 442
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