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Question
Justify the following statement.
The role of media has a major influence on business organizations.
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Solution
- Media refers to the various means used by advertisers to inform the public about the products or services. The mass media include the press, social media, radio, and television. Active media plays a crucial role in the life of the people. Through the internet, the reach of social media to common people has become very easy.
- Media has the efficiency to disburse any information, wrong policy, unfair trade practice adopted by any business organization at a very fast pace to the public at large that too at every corner of the world. The media is very vibrant and active.
- Media connects the people and creates an influence on the masses. It can make propaganda (or raise voice) against business malpractices and exploitation of consumers. It can do publicity through the repetition of messages by different means.
- Newspapers, radio, television, the internet, social media, etc. can easily give publicity to unfair practices of business organizations. So, media makes business organizations understand social values and exerts major influence.
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