Question

In which distribution channel is a producer relieved from the problem of distribution?

Options

• Manufacturer - Wholesaler - Retailer

• Manufacturer - Agent - Retailer - Consumer

• Manufacturer - Consumer

• Manufacturer - Agent - Wholesaler - Retailer - Consumer

Answer 1

Manufacturer - Agent - Wholesaler - Retailer - Consumer

Explanation:

This four-level channel is the longest indirect distribution network, with the manufacturer delegating all logistical and sales operations to an independent intermediary or agency. By passing on all storage, bulk-breaking, marketing, and final delivery obligations to a long chain of agents, wholesalers, and retailers, the producer is totally relieved of the administrative and operational burdens of distribution.