Question

Direct selling, as a channel of distribution, has become popular due to the ______.

Options

• availability of expert services of middlemen

• concentrated markets

• relief from the problem of distribution

• increasing cost of distribution

Answer 1

Direct selling, as a channel of distribution, has become popular due to the increasing cost of distribution.

Explanation:

Direct selling eliminates intermediaries, thereby reducing costs. Direct selling is gaining popularity among companies due to its cost-effectiveness in reaching consumers.