Question

Identify the shift in the marketing management philosophy from Picture I to Picture II.

Mass Production of Televisions	Use of Television as a Computer Monitor
Picture I	Picture II

Options

• From Production concept to Product concept

• From Production concept to Societal marketing concept

• From Societal marketing concept to Production concept

• From Product concept to Production concept

Answer 1

From Production concept to Product concept

Explanation:

• Picture I (mass production of televisions) illustrates the production concept focus on large-scale, low‑cost manufacture (assembly-line/mass production).
• Picture II (television used as a computer monitor) shows a shift toward product-oriented thinking, adapting and improving the product’s features and uses to meet customer needs.