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प्रश्न
Identify the shift in the marketing management philosophy from Picture I to Picture II.
|
Mass Production of Televisions |
Use of Television as a Computer Monitor |
| Picture I | Picture II |
पर्याय
From Production concept to Product concept
From Production concept to Societal marketing concept
From Societal marketing concept to Production concept
From Product concept to Production concept
MCQ
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उत्तर
From Production concept to Product concept
Explanation:
- Picture I (mass production of televisions) illustrates the production concept focus on large-scale, low‑cost manufacture (assembly-line/mass production).
- Picture II (television used as a computer monitor) shows a shift toward product-oriented thinking, adapting and improving the product’s features and uses to meet customer needs.
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