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Question
'Beauty Products Ltd' is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant-based materials for its products and is the No. 1 beauty brand in the country. It not only satisfies its customers but also believes in the overall protection of the planet.
Identify the marketing management philosophy being followed by 'Beauty Products Ltd
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Solution
The marketing management philosophy followed by ‘Beauty Products Ltd.’ is ‘societal marketing concept’ as the company not only satisfies its customers but also protects the planet by using plant-based materials for its products
shaalaa.com
Concept of Marketing Management
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