Question

Which of the following is NOT a primary function of marketing management?

Options

• Analysing and planning marketing activities

• Manufacturing products at the lowest possible cost

• Setting control mechanisms to achieve organisational objectives at minimum cost

• Implementing marketing plans

Answer 1

The three primary functions of marketing management are: analysing and planning marketing activities, implementing those plans effectively, and establishing control mechanisms to ensure organizational objectives are achieved efficiently. Manufacturing is a production function, not a marketing management function, though marketing management must coordinate with production planning.