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Question
‘Glow and Shine Ltd.’ is a famous beauty brand offering organic beauty products for men and women. The company uses plant-based materials for its products and is the No. 1 beauty brand in the country. It not only satisfies its customers but also believes in the overall protection of the planet.
Identify the marketing management philosophy being followed by ‘Glow and Shine Ltd
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Solution
The marketing management philosophy followed by 'Glow and Shine Ltd.' is societal marketing concept. According to the societal concept of marketing, organisations must work according to the needs and desires of the target market. The organisation must identify what is required by target customers and accordingly work towards delivering the results in the most effective and efficient manner. In addition, other aspects of consumer well-being (namely ecological, ethical and social) must be taken into consideration by the organisation.
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