Question

Explain the following functions of marketing:

Packaging and labelling

Answer 1

Packaging refers to designing and developing the package for the products. Labelling refers to designing and developing the label to be put on the package. The label may vary from a simple tag to complex graphics. Packaging and labelling have become so important in modern-day marketing that these are considered the pillars of marketing. Packaging is important not only for the protection of the products but also serves as a promotional tool.