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प्रश्न
Explain the following functions of marketing:
Packaging and labelling
स्पष्ट कीजिए
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उत्तर
Packaging refers to designing and developing the package for the products. Labelling refers to designing and developing the label to be put on the package. The label may vary from a simple tag to complex graphics. Packaging and labelling have become so important in modern-day marketing that these are considered the pillars of marketing. Packaging is important not only for the protection of the products but also serves as a promotional tool.
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