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प्रश्न
Explain the following function of marketing:
Customer support services
स्पष्ट कीजिए
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उत्तर
Involves handling complaints and feedback from customers. Customer support services are developed, such as credit, maintenance, technical services, consumer information, etc. It provides assistance, guidance, and solutions to customers before, during, and after the purchase process to enhance customer satisfaction, loyalty, and retention. These customer services are provided to satisfy customers and to make them permanent customers for their products.
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