Question

Explain the behavioural approach to the study of personality.

Answer 1

• The behaviourists believe in data, which they feel are definable, observable, and measurable.
• The behaviourists focus on the learning of stimulus-response connections and their reinforcement.
• For most behaviourists, the structural unit of personality is the response. Each response is a behaviour, which is emitted to satisfy a specific need. This is accomplished through responses (behaviours) that are reinforced.