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“Effective communication depends more on the message than on media”. Comment. - Business Studies

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Question

“Effective communication depends more on the message than on media”. Comment.

Short Answer
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Solution

The message is the communication’s content. Effective communication is impossible unless the message being conveyed is clear and comprehensive. The media simply transports the message. Any media can effectively convey a message when it is expressed in words that are complete and unambiguous. Therefore, the message or the conveyed message holds greater significance than the media or the communication medium.

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Chapter 14: Business Communication - QUESTION BANK [Page 209]

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Goyal Brothers Prakashan Business Studies [English] Class 12 ISC
Chapter 14 Business Communication
QUESTION BANK | Q 7. | Page 209
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