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Question
Do you think Mr Gessler was a failure as a bootmaker or as a competitive businessman?
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Solution
Mr Gessler was successful as a bootmaker because his customers were immensely satisfied with the boot he made. This perfectly fit them and lasted long. Yes, he was a failure as a competitive businessman. He didn’t have money like the big firms so couldn’t invest on advertisements. He lost his business to them. He took time in delivering the boots because he made them alone. He lost his customers because of the delay in delivery. He worked hard, striving for long hours. Whatever, he earned went on paying the rent for his shop and for buying leathers. He spent days of great penury.
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