Question

Companies like Amul and Colgate have well established markets in India. Their advertisement is still a regular feature in multiple newspapers and television channels. Such advertisements can be classified as:

1. Concept advertisement
2. Reminder advertisement
3. Institutional advertisement
4. Product advertisement

Options

• 1 and 2

• 2 and 3

• 3 and 4

• 2 and 4

Answer 1

2 and 4

Explanation:

• Reminder advertisement: Amul and Colgate’s established brands serve as reminders to consumers and reinforce their purchasing patterns through advertising.
• Product Advertisement: The advertisements highlight the product's characteristics, benefits, and usage, despite the brand’s established status. This enhances product value and differentiates it from the competition.