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Question
______ is commercially significant news which has no sponsor and is a credible method of promotion.
Options
Advertising
Sales promotion
Publicity
Personal selling
MCQ
Fill in the Blanks
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Solution
Publicity is commercially significant news which has no sponsor and is a credible method of promotion.
Explanation:
Publicity is non-paid communication in the form of commercially significant news provided by independent media outlets, which lacks a clear corporate sponsor. Because the message is published or transmitted by neutral third-party journalists rather than the corporation itself, consumers regard it as more legitimate and trustworthy than typical sponsored advertisements.
shaalaa.com
Distinction Between Advertising and Publicity
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