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Assertion (A): Advertising is personal form of communication. Reason (R): Advertising creates monologue and not a dialogue. - Commerce

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Question

Assertion (A): Advertising is personal form of communication.

Reason (R): Advertising creates monologue and not a dialogue.

Options

  • Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A).

  • Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A).

  • Assertion (A) is True but Reason (R) is False.

  • Assertion (A) is False but Reason (R) is True.

MCQ
Assertion and Reasoning
Case Study
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Solution

Assertion (A) is False but Reason (R) is True.

Explanation:

  • Assertion (A) is false because advertising is a non-personal form of communication; it targets a mass audience, not an individual person directly.
  • Reason (R) is true: advertising creates a monologue (a one-way flow of information) and not a dialogue (two-way communication).
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Chapter 14: Marketing Mix - MULTIPLE CHOICE QUESTIONS [Page 455]

APPEARS IN

C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
MULTIPLE CHOICE QUESTIONS | Q 33. | Page 455
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