Question

Ashima purchased a bottle of tomato-sauce from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the District Forum under Consumer Protection Act and got the relief.

1. Identify the important aspect neglected by the marketer in the above case.   (1)
2. Enumerate and explain any three functions of the aspect identified in part (a).    (3) 
3. Name and briefly explain the other aspects of the element of Marketing Mix referred to in the para above.    (2) 
4. With respect to Marketing Mix, identify the tool of promotion if the case was reported by a newspaper agency. List any one benefit of this type of promotion tool.    (2)

Answer 1

1. Labelling

2. Three important functions of labelling:

   1. Identification: Labels help in identifying a product or brand by displaying its name, logo, and distinguishing features.

   2. Description: Labels describe the product’s features, usage instructions, ingredients, expiry date, quantity, and other essential information.

   3. Grading: Labels help in classifying the product according to quality or category (e.g., premium, standard, economy) to assist consumers in making purchasing decisions.

3. Brief explanation of branding and packaging in marketing mix:

4. The tool of promotion in this case is Publicity.

   1. The tool of promotion in this case is Publicity.

   2. Merit: It is a non-paid tool of promotion, meaning it does not require payment to media outlets, which makes it a cost-effective way to create awareness and build a positive image for the company.