Question

An email is sent to customers to inform them about a limited-time offer, but many report the email went to their spam folders. How can the company ensure its emails reach customers' primary inboxes?

Answer 1

1. Send emails from a professional company domain instead of free email services.
2. Implement SPF, DKIM, and DMARC records to verify legitimacy. Do not use excessive promotional words (e.g., “FREE”, “100% GUARANTEED”) or too many exclamation marks.
3. Remove inactive or invalid email addresses to reduce bounce rates.
4. Ask customers to add the company’s email to their contact list or whitelist.
5. Use a proper ratio of text to images and ensure the subject line is relevant and not misleading.