Advertisements
Advertisements
Question
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
Advertisements
Solution
Yes, an appropriate marketing mix is necessary to enable an enterprise to meet its goals of customer satisfaction and, thereby, profit maximisation. Hence, it helps an enterprise to position itself in the market in a firm way.
APPEARS IN
RELATED QUESTIONS
Find the odd one.
Explain the types of Marketing Mix.
Explain in detail the 7Ps of Marketing.
Which of the following is a factor of marketing mix?
Harshit is planning a start-up venture for offering mobile pet care services at the door step. He has decided to charge 1000 for a heated hydrobath and blow dry of a pet and 500 for shampoo and conditioning. Identify the elements of the marketing mix which is not being described in the above case.
What is Marketing Mix?
|
CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. "The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Justify for or against, giving reasons.
Enumerate the elements of a price mix.
