Question

A researcher is conducting a survey to assess the personality traits of participants. One of the items in the survey asks, “I always help others when they are in need.” Which of the following biases is most likely to affect the response to this item?

Options

• Non-response bias

• Acquiescence

• Random responding

• Social desirability

Answer 1

Social desirability

Explanation:

People tend to present themselves in a positive light in self-reports, particularly on moral/social topics.