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Question
“A distribution channel serves as a link between producers and consumers.” Give a reason either for or against.
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Solution
For:
A distribution channel bridges the distance between the site of production and the point of consumption, resulting in utilities of time, place, and possession. It shows three types of flows: product flows downwards from producers to consumers, cash flows upwards from consumers to producers, and marketing information flows both ways. As a result, it functions as a link between producers and consumers.
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