Question

This is the simplest channel of distribution.

Options

• Manufacturer-consumer

• Manufacturer-Retailer

• Manufacturer-Wholesaler Retailer-Consumer

• Manufacturer-Agent-wholesaler-retailer-consumer

Answer 1

Manufacturer-consumer

Explanation:

This is the shortest and simplest channel involving the direct sale of goods and services by the producer to the consumers. No middleman or intermediary is present between the producer and the consumer. The producer may sell directly to consumers through door-to-door salesmen, direct mail and through his own retail stores.