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Advertisements
State any two features of advertising.
Concept: Objectives of Advertising
Explain any two stages of marketing.
Concept: Stages of Marketing
Distinguish between Advertising and Sales promotion.
Concept: Concept of Sales Promotion
Explain the need for GAAP for accounting.
Concept: Generally Accepted Accounting Principles (GAAP)
Define the term GAAP.
Concept: Generally Accepted Accounting Principles (GAAP)
Give any two uses of Income and Expenditure Account.
Concept: Income and Expenditure Account
Distinguish between the Central Bank and the Commercial Bank.
Concept: Types of Bank
Write a short note on direct costs.
Concept: Classification of Costs
Explain 'Internship' as a method of training.
Concept: Methods of Training
Discuss the merits of Internal Sources of recruitment.
Concept: Sources of Recruitment
Mention the elements of Public Relations.
Concept: Elements of Public Relations
Which market provides long-term finance to business enterprises?
Concept: Concept of Market
Standardised products are ______ in nature.
Concept: Difference Between a Product and a Service (With Examples)
List any two features of a Service.
Concept: Difference Between a Product and a Service (With Examples)
Which stage of marketing is characterised by hard selling?
Concept: Stages of Marketing
Services can rarely be standardized or made uniform. Which feature of service does it indicate?
Concept: Meaning and Nature of Service
Marketing uses ______.
Concept: Concept of Marketing Mix
State any two advantages of cost-plus pricing strategy.
Concept: Price - Pricing Strategies
"Packaging is a silent salesman." Give five reasons to justify.
Concept: Product Mix - Packaging
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CASE STUDY British car maker MG has confirmed the launch of a new affordable Electric Vehicle (EV) in India in the first half of 2023. The brand also revealed that this newly developed EV will come with an affordable price tag of around Rs 7-8 lakh. Although the firm has not yet disclosed the details of the EV's body style, this new pure-electric offering will most probably compete against the Tata Nexon EV. Besides this the MG's upcoming EV will utilise a new platform and could offer a sub-300 km of travel range on a single charge. MG Motor has also announced that it will invest in nurturing young talents through its initiatives like the MG Nurture program. The carmaker plans to collaborate with 50 institutes through the program to train one lakh students on the latest technologies regarding EVs. Electric cars produce zero exhaust emissions, which means they do not emit any harmful exhaust gases into the air. This can benefit the environment as exhaust gases can negatively impact various health conditions and also have an impact on climate change. EVs are more efficient, and that combined with the electricity cost is cheaper than filling petrol or diesel for your travel requirements. Using renewable energy sources can make the use of EVs more eco-friendly They mainly reduce noise levels which are hazardous to human health. |
With reference to the case study answer the following questions:
- In which stage of product life cycle can Electric Vehicles be placed? Explain this stage briefly.
- Which type of training can be undertaken by MG Motors to train its employees? Briefly explain.
- Explain the effects of pollution on human health.
Concept: Marketing Mix - Product Mix
